AI is something that we have all been accustomed to in our lives. There were, of course, the warnings of AI in fictional media such as George Orwell’s “1984,” which served as a cautionary tale about AI and how the government can manipulate technology to control the people. 

In reality, AI has slowly but surely become a tool in our daily lives. AI can assist in digital editing, online ordering and many other tasks. However, as AI has grown on a much larger scale, this also means that companies will be and are actively using AI to replace human workers. 

Specifically, AI in commercials has become a major issue in the media industry. During this year’s Super Bowl, several AI and tech companies began implementing AI into their product and commercials during the big game. ChatGPT and Open AI had their own ads as well as Meta AI and Google featuring its Gemini AI programming. 

These ads are troubling because not only did they display how their product would drive out the human worker, but it reflects how little these companies value their human employees. These commercials specifically highlighted how these AI assistants can help people in their daily lives. However, many people have shared their vocal disapproval of such tools. 

Google for example has become less reliable because of its AI integration. Many users have expressed their annoyance with the company’s use of an AI generated answer for a simple question. 

In terms of AI advertising and how it harms human employees, these ads depicted that these AI tools would be better formed for human consumption. These commercials contradict their own statements by displaying emotional appeal as well as showing off AI-generated designs that have been notoriously unethical. 

A prior example of AI in advertising came along around the Christmas season of last year when Coke displayed their usual Christmas commercial but had AI develop the design. Right away, this commercial sparked controversy since many people believed that this was unethical and that by using AI to generate the animation and designs, human designers could be losing their jobs. 

Unfortunately, this is what the companies want. Ethicality, as long as it does not lose them any money, is what companies like Coke want. Big companies will do their best to keep as much money as they can and by implementing AI into their product and advertising, they can save millions of dollars in hiring employees to assist them. 

AI is becoming normalized and with networks advertising AI-driven companies as well as big companies implementing AI with their product, the path for the future of man-made design is not looking bright. However, the public knows that man-made design in any medium is far stronger than that of any AI entity.