As the weather turns cooler, people start to darken their wardrobes and hair colors, so why not lip colors, too? Dark, vampy lips are on trend for the fall and winter months and were seen on the runways during New York Fashion Week.

Along with the increasingly socially acceptable change in unnatural hair colors, bold lip colors are becoming less of a statement and more of an everyday look for some ladies.

So how does one wear a deep, dark lip? The first step is to choose the right shade for your skin tone. Those with warmer complexions should aim for orange-toned reds and brown tones, where those who have cool complexions look best in blue-toned reds and violets.

As far as application, be sure to line your lips with a lip liner close to the color of the lipstick. Lip liners have drier formulas than lipsticks, which are much creamier, so they will prevent the color from bleeding or feathering and creating the dreaded clown mouth look.

Second, either keep the eyes toned down or go full out—there is no in between. To keep eyes simple, swipe a neutral shimmer eye shadow along the lid and darken the lash line with a minimal amount of eyeliner and the lashes with a coat of mascara.

To go full on “goth princess,” use matte gray shades on the eyes, sharp winged eyeliner, and thick false lashes. This is also a great beauty look for Halloween for those that don’t want such a bold every day look.

Cosmetic companies are creating products that meet the new demand for such dramatic lip colors.

NYX, for example, just released a new line of the jumbo pencils they are known for. They’re calling the line “Simply Vamp Lip Creams,” which consists of six “bewitching” shades from a smoldering deep crimson (Covet) to a velvety dark violet (She Devil). Each color runs $6.50 on nyxcosmetics.com.